The Past of Hyundai
It’s not clear whether it is appropriate to say that Korean motor company had a humble start but it is certain that in American they did have a modest beginning. The company stormed the shores of the States in the 80′s with one lone model. They have weathered being the butt of many jokes to immerge a global leader. To the surprise of many the Hyundai Genesis performance is being reported to rival that of Mercedes. That is a long way from earlier comparisons to the Yugo.
When the carmaker first arrived in the west the goal was to offer an affordable vehicle. This is what the company felt was missing in the market so it is what they offered. It worked until owners of the car started to realize that the reliability of the vehicle was what was sacrificed in order to make it more affordable. The savings that once seemed so significant were quickly whittled away with the cost of constant repairs. The reputation of the company suffered dramatically from all the complaints.
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